Personas - A guide to creating useful and effective persona profiles

“People ignore design that ignores people” - Frank Chimero, Author and Illustrator.

How do you have the end-user in mind? With a good persona, you can design around your target audience and build a successful product that pays attention to the needs and experiences of the user.

I created this simple guide to help a team that was inquiring on how to have the user in mind through out their development and it proved valuable. I thought it wise to share it with you too.